Golf is a game of feel and you should embrace that artistic side of the game. While full swings can be more mechanical and “see ball, hit ball,” the short game should bring out the creative part of your personality.
When faced with a chip, there is no blueprint to follow as each lie, each green, each shot is different than the one previous. Accept this fact and use it to trust your gut.
When facing a chip shot, find a piece of grass similar to where your ball is sitting and simply feel the right shot. Once you’ve zeroed in on it, it is a simple practice of recreating that good swing.