Topgolf transformed the Seattle Mariner’s baseball stadium, Safeco Field, into exactly that, a Topgolf. The global sports and entertainment giant introduced their new “Crush” product this past weekend bringing the revolutionary new driving range concept to areas that aren’t lucky enough to be in one of their 34 U.S. locations. Plus they unveiled their brand new “Toptracer” technology.
With baseball season still six weeks away, 6,000 people cycled through Safeco Field over Presidents Day weekend to experience Topgolf — a global sports entertainment community that puts a different spin on golf and breathes fresh air into the sport.
It’s a fusion of bowling and darts at the driving range. Six targets are scattered across the field. The longest target is 140 yards away, the shortest is 40. The goal is simple: Hit the ball as close as you can to the center of the target. Players trade off with three swings apiece, as a screen behind them displays where the ball lands and how many points are earned.
The idea spawned the game of Topgolf, but the same Toptracer technology is used now on the PGA Tour, and has launched golf into the digital age. “This is not practice. It’s actually playing a game,” Anderson added. “We’ve really turned it into this digital game.”
Safeco Field is the first stadium to introduce Topgolf Crush — essentially a pop-up version of the game. Anderson says it certainly won’t be the last, as the game will next visit Camping World Stadium in Orlando in March.
Here are some pictures of the event:
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