SwingU, the golf technology and media company, announced today that equipment testing expert, Gene Parente, has joined the company’s Master Faculty. As a member of the SwingU Master Faculty, Parente will provide unbiased, data-driven equipment reviews which will be distributed to the SwingU Clubhouse audience via digital newsletter, web and mobile.
With over 27 years of experience in design, sales and equipment testing, Gene Parente is believed by many industry experts to be the world’s foremost expert in golf equipment testing. Parente founded and owns Golf Laboratories Inc., the premier independent testing company in the golf industry. In 1992 the firm designed and patented its “Computer Controlled Robot,” which has become the standard testing robot worldwide for golf club equipment. Currently, there are forty-eight robots in the industry being used by major manufacturers, the USGA and the R&A. Parente and Golf Laboratories have developed several independent testing methods used by the golf industry and conducted testing for nearly every major manufacturer.
“Joining the SwingU Master Faculty is a great opportunity for me to inform SwingU’s large amateur golfer audience with unbiased equipment testing,” said Parente. “We will not play favorites, and our mission is to allow SwingU’s golfers to make smart, educated, data-driven equipment purchase decisions.”
Known by many as the father of golf equipment testing, Parente was chosen by Golf Digest to be included in its list of golf futurists, “Innovators and Influencers of 2016.” His equipment testing appears in many major golf magazines around the world, and he is a regular “go to” guest for media outlets across TV, radio and print; e.g., CNN, CBS, Golf Magazine and Golf Channel.
“We’re fortunate to partner with one of the world’s best in Gene Parente,” said Kirk Pagenkopf, Chief Revenue Officer of SwingU. “It’s been an important strategic initiative this year to enhance our editorial coverage of golf club equipment and our original video production efforts. I’m excited for both our golfer audience and our advertisers.”
Founded in 2010 and headquartered in Hartford, CT, SwingU offers golfers the industry’s easiest-to-use, free GPS, scorecard, statistics and game-improvement app. In addition to publishing daily content to golfers via the SwingU Clubhouse newsletter and website, SwingU provides advertising solutions to its 1mm+ golfer subscribers through its SwingU Marketing division and third-party app development through SwingU Academies. SwingU has grown to more than 4.5 million app users worldwide, building a best-in-golf reputation for on-the-course smartphone technology and the most comprehensive golf instruction & coaching features in the world.
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