SwingU, the golf technology and media company, announced a strategic partnership with top instructor, Michael Breed, which includes the development of the “New Breed of Golf” mobile app, a SwingU ambassadorship and membership within SwingU’s Master Faculty. As a member of the SwingU Master Faculty, Breed’s unique blend of high-energy and entertaining instruction will be available to SwingU users across all platforms.
SwingU offers the industry’s easiest-to-use GPS, scorecard, statistics and instruction app and publishes daily content to golfers via the SwingU Clubhouse e-newsletter and website. In addition, SwingU provides advertising and direct-to-consumer solutions through SwingU Marketing and third-party app development through SwingU Academies. SwingU has grown to 4.5 million app users worldwide, building a best-in-golf reputation for on-the-course GPS & scorecard functionality and the most comprehensive golf instruction & coaching features in the world.
Breed has been a PGA Professional for over 20 years and in 2012 received the highest honor of his career when he was chosen as the PGA’s National Teacher of the Year. He has been recognized as one of the Top Instructors in America by both GOLF magazine and Golf Digest. He is currently ranked #13 on Golf Digest’s Top 50 list, and #1 in the state of New York. He operates the Michael Breed Golf Academy at Trump Golf Links at Ferry Point in The Bronx, NY, and has worked with over 30 PGA Tour, LPGA Tour, Nationwide Tour and Senior Tour players.
“I’m thrilled to partner with SwingU” said Breed. “SwingU gives me the ability to reach a huge audience of passionate golfers who want to have fun and play their best golf. The future of golf instruction is “mobile first.” I can’t wait to leverage their app technology to launch my own instruction platform for my fans and students.”
Recognizing a significant audience shift from TV to Digital platforms, Michael partnered with Facebook earlier this year to launch “A New Breed of Golf”, pioneering “Digital First” programming in golf. Available exclusively on Facebook Watch, the show averages over 230,000 unique viewers every week and features partnerships with Titleist, FootJoy, GolfPride, Microsoft and aboutGolf.
Michael hosts “A New Breed of Golf,” one of the premier daily shows on SiriusXM PGA Tour Radio, serves as the Chief Digital Instructor for Golf Digest and is a part of the Fox Sports broadcast team for its USGA coverage. Furthermore, he serves as the Analyst for PGA.com in its coverage of the PGA Championship, PGA Professional National Championship and the Ryder Cup. Previously, Michael was the star of the highest-rated golf instruction series in the history of Golf Channel, “The Golf Fix,” where Breed reinvented how golf instruction is presented during 10 seasons and more than 350 episodes.
“Michael is an awesome addition to our Master Faculty team,” said Charles Cox, CEO of SwingU. “His engaging, enthusiastic style is one-of-a-kind, and he possesses the unique ability to connect with his audience in a way that motivates them to improve. We look forward to helping him build his brand and personality across all of our platforms.”
Founded in 2010 and headquartered in Hartford, Connecticut, SwingU is a golf technology and media company. The company owns and operates top-rated mobile apps: SwingU (GPS, scorecard, statistics & instruction); gottaGolf; and The Golf Tracer (social and ball tracing). SwingU Marketing offers world-class branded content & marketing services, giving advertisers access to SwingU Clubhouse, the most engaged daily golf e-newsletter in the world, as well as more than 1 million monthly active users across its app platforms. SwingU Academies develops customized, world-class apps for instructors and academies.
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