SwingU, the golf technology and media company, announced today that Elise Lobb joined the company as instructor, on-air talent and ambassador.
SwingU offers three industry-leading mobile golf apps (SwingU, gottaGolf and The Golf Tracer) and publishes daily content to golfers via the SwingU Clubhouse & SwingU Instruction newsletters and websites. Since the company launched in 2010, over 4.5 million golfers around the world have registered to use its top-rated apps.
Lobb (@eliselobb) is one of the most influential females in golf with nearly 300,000 followers on social media. As an elite golfer and social media expert, Lobb will have a versatile role at SwingU, focused on instruction & training, original video production, marketing, live events and user acquisition. She will also be a featured instructor in the SwingU Clubhouse’s “Golf 101” series, distributed to 1mm+ subscribers daily via email.
“We are very excited to have Elise join the team,” said Clint Jarvis, Chief Content & Marketing Officer at SwingU. “She’s a talented golfer and communicator who knows how to create a large, engaged golfer audience. She’s a tremendous addition to an already incredible team.”
“I’m thrilled to be joining SwingU,” said Lobb, “It’s so exciting for me both personally and professionally to learn from the top instructors in the world and help the SwingU audience play better golf. I can’t wait to get started.”
Founded in 2010 and headquartered in Hartford, Connecticut, SwingU is a golf technology and media company. The company owns and operates top-rated mobile apps: SwingU (GPS, scorecard, statistics & instruction); gottaGolf; and The Golf Tracer (social and ball tracing). SwingU Marketing offers world-class branded content & marketing services, giving advertisers access to SwingU Clubhouse, the most engaged daily golf e-newsletter in the world, as well as more than 1 million monthly active users across its app platforms. SwingU Academies develops customized, world-class apps for instructors and academies.
TEN Marketing & PR