Swing by Swing Golf, Inc., the golf mobile app, media and marketing company, announced today that it has released the results of its inaugural Golf Equipment Survey, detailing the purchasing intent and brand preferences of its large, engaged community of golfers.
Swing by Swing Golf offers three easy-to-use, free mobile golf apps (SwingxSwing, Swing-U and gottaGolf) and publishes daily content to golfers via the SwingxSwing Clubhouse newsletter and website. Since the company launched in 2010, nearly 4.5 million golfers around the world have registered to use its top-rated apps.
Over the 2017 golf season, more than 1 million monthly active users engaged with the company’s digital platforms, while more than 4.4 million rounds were played using SwingxSwing, the world’s top-rated golf GPS & scorecard app. The SwingxSwing audience is largely adult male golfers who play a lot of golf primarily on public golf courses- 41% play 40+ rounds per year while an additional 31% play 20+ rounds per year.
“We’ve leveraged our active golfer user base to better understand the purchasing intent and brand preferences of golfers globally in 2018 and beyond,” said Reid Gorman, Chief Revenue Officer of Swing by Swing Golf. “Our research provides an indicator of the overall health of the golf industry and is representative of both the total golfer audience and avid golfers worldwide. This is only one of the many ways we leverage our digital assets to provide valuable data to the golf industry and our marketing partners.”
The survey was an opportunity for SwingxSwing registered users to provide unaided feedback regarding the current brands of equipment they use, their near-term purchase intentions, and the attributes that drive their purchasing behaviors. The survey revealed that the SwingxSwing audience prefers premium brands and is willing and able to spend over $700 million on golf equipment (drivers, fairway woods, hybrids, irons, wedges and putters) in 2018. Full results of the survey can be downloaded by clicking this link.
“Our plan is to perform this survey on an annual basis,” added Gorman. “This inaugural survey will serve as the benchmark and will allow us to track trends in brand preferences and purchasing habits over the upcoming years. It also will provide us with valuable information to better serve our partners in their consumer marketing outreach.”
About Swing by Swing Golf, Inc.
Founded in 2010 and headquartered in Hartford, CT, Swing by Swing Golf, Inc. is a golf mobile app, media, and marketing company. The company owns and operates top-rated mobile apps across GPS & scorecard, instruction & training and social & ball tracing. It also offers world-class branded content & marketing services, giving advertisers access to the most engaged daily golf e-newsletter in the world as well as more than 1 million monthly active users across web, email, social and mobile. Lastly, the company develops customized, one-of-a-kind apps for several of the world’s top golf clubs and instructors. For more company information, please visit swingbyswinggolf.com.