As a member of the European Tour’s Content Committee, Englishman Eddie Pepperell has been given a long leash when it comes to pranking his peers.
Pepperell’s first victim was Matt Wallace, the defending champion of the European Tour’s flagship event, the BMW PGA Championship.
With an elaborate day’s worth of media requirements ahead, Pepperell, with the help of BMW, the European Tour and a few actors, made Wallace’s day one of the most frustrating media carwash experiences imaginable.
Starting out with a driver who won’t stop talking to him, Wallace is ushered behind schedule to a voice-over studio where the technician does his best to bother Wallace with inane pronunciations and emphasis on his name before handing him a German script — which, to be fair, Wallace handles quite well.
From there, it’s back in the car with the annoying driver to a media run with “PR Executive” Jenny who really seems to be relishing the opportunity to grab selfies with the defending champion and continually messes his name up.
The pièce de résistance comes in the form of an actual European Tour executive explaining to Wallace that he scratched a car that is worth £2,000,000 and they are being asked to pay for it.
That’s when Pepperell reveals himself, and Wallace can breathe a sigh of relief that it wasn’t the day from hell; it was merely set up to be that.
“To know from Eddie that he set it up and he wanted me specifically, there’s revenge involved somewhere down the line,” Wallace said.